The Buyer Journey study conducted by Localbird International has provided the company with an important framework to assess its niche market. It has allowed them to know the channels they can use to offer content that has the potential to convert these potential customers.

For these reasons, the customer journey is a crucial part of the marketing and advertising strategy of any company, especially in this atypical travel and tourism business model.

When it is applied successfully and all the variants of a purchase process are studied, things such as increasing the number of conversions are achieved. This increases market share and revenue. For this particular case, a considerable increase in regional and local business opportunities has been observed.

Through our digital marketing specialists we have been able to discover the experience that consumers have and encourage their interaction with the localbird international platform.

At Digitalbirds we have specialized tools for customer experience management with which you can evaluate each point of the buyer’s journey in your organization.